Rocket Meat

The rebranding of Rocket was a ground-up reinvention, encompassing a complete overhaul of the brand identity, packaging designs, copywriting, and website. The new line of raw beef products pays homage to Rocket’s origins with bold, illustrated packaging that truely stands out in the typically conventional meat aisle of the supermarket. Drawing from the captivating worlds of 1950s science fiction literature and comics, the designs feature vivid, painterly illustrations of our fearless space hero in action-packed sequences. Paired with cheeky space-themed puns, the new Rocket brand is anything but ordinary—bringing humour, vibrancy, and a sense of adventure to every product.

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