Cabernet Foods is a leading New Zealand producer and wholesaler of premium beef, lamb, and pork. But at the beginning of 2020, with plant-based trends gaining momentum, and meat sales dropping it was time to sharpen their story and reconnect with a more conscious consumer. The uncertainty of COVID lockdowns only added to the challenge—habits were shifting, and trust was fragile. Now more than ever, clarity and connection mattered.
Amid COVID’s uncertainty, Cabernet needed a brand that spoke to health, trust, and local connection. A new palette of soft greens and creams brought a fresh, wholesome feel—grounding the brand’s premium edge in purpose.
With modern layouts, styled product imagery, and a streamlined online store, the new website made shopping local simple. Clear, approachable messaging put the spotlight on what mattered most—animal welfare, sustainable farming, and nourishing Kiwi communities.
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