Cabernet Foods

A new brand identity and website for ethical farmers

Cabernet Foods is a premium producer and wholesaler of New Zealand beef, lamb & pork. We worked with Cabernet Foods to create a visual identity that better reflects their ethos, “guilt-free meat”, as well as building a premium WordPress website with integrated online shopping.
To achieve the look we first created mood boards, which set the new colour palette and aesthetic for the brand. Characterised by soft greens and cream the colours provide a wholesome, earthy feel and complement the original navy blue logo.
Modern page layouts and sexy product styling complete the look. To finish it off we worked with a copywriter to develop new content for the site and establish a clear tone of voice that would resonate with customers. Heavily focussed on sustainable and holistic farming practices, Cabernet Foods takes health, land quality, water management and animal welfare seriously. This needed to be communicated in a friendly and approachable way.

Product photography by Benjamin Johnson