The Design Brief
Taylored Foods came to us with the challenge of designing a brand identity for their meat export company. They wanted to kick start the project with a logo, stationery suite, building signage and a brand tagline which would define them as a leader in the food exports industry.
Currently Taylored Foods are the only New Zealand meat exporters producing bespoke cooked products for their customers so we needed to establish them as industry leaders. The tagline “A Taste for Innovation” was developed to express an ethos of technical competency and establish Taylored Foods as pioneers in their market.
For design inspiration we looked to Swiss brands like Victorinox, Omega, and Tag Heuer all known for their precision manufacturing. The brand needed to express bespoke craftsmanship but in a modern, sophisticated way — and it needed to feel high-end. A simple custom-made monogram with a strong silver and black colour palette was decided to be the right approach. Burnt orange was introduced to add depth to the palette and allow for future brand expansion into the consumer market.
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