Design Brief

Helen Forster has been touted as the ‘Empress of Wedding Gowns.” After operating  in Wellington for almost 5 years Helen decided she needed to relaunch her brand in order to really make her mark in the world of wedding fashionistas. The overall task at hand —  to bring a fresh sense of professionalism to her blossoming business.

The challenge included developing a new logo and brand identity design, bridal boutique signage and styling, business card designs, and custom invitations for a fabulous launch party!

The Strategy

When I met with Helen to discuss her business it was clear Helen had a passion for intricate details, luxurious fabrics and classic aesthetics. After chatting over a glass of bubbly we thought it would be fitting to centre the new logo design around a lace-style motif that would show her brand to be timeless, feminine and glamorous; and evoke a feeling of ‘couture’ in her brides.

The colour palette and print materials used in the brand design are soft in appearance and very tactile to create a sense of romance. The fine, filigree-style, embellishment of the logo compliments the traditional typefaces used in the wordmark while adding a sense of luxury to the brand.

The Outcome

The end result is a deliciously romantic and ultra-feminine brand. Helen’s relaunch included a change of premises to a beautiful new inner-city studio on Level 2 of the Mibar building, 85 Victoria Street. As well as the unveiling of her new logo, branding and signage; complete with a spectacular launch party to celebrate!

She officially revealed her new logo at The Wellington Wedding Show and won ‘Best Fashion Stand’ for her efforts (as voted by the public). Johanna Osborne, writer of The Wellington Wedding Show blog says Helen Forster’s new boutique is ”just totally awesome… and most certainly evokes the romance and excitement so fondly associated with weddings. I felt like a little girl in a dress up boutique, there’s just nothing better.”

“I love love LOVE the logo and brand design. It is everything I wanted but couldn’t quite explain. It looks so clean yet elegant and expensive. So perfect for my brand going forward. Thank you so so much for all your amazing help Jen. You’ve made my brand so glam, I love it!! ”

- Helen Forster

Credits:
Event photos by Jess O’Brien Photographer
Helen Forster Bridal biscuits by Decorada
Vinyl window stickers and signage installed by SignPlus

View this project on Behance

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