TCB Dental Lab are one of the most successful denture clinics in New Zealand. After 19 years in business, the owners, Tom and Amanda, decided it was time to modernize their business’ image and start building an online presence.
Initially they contacted Eloquence World Design to design a website which would be easy to update, allow their patients to book appointments online and be optimized for all devices, including mobile and tablets. After a few discussions with the client it was decided to refresh all marketing and brand touchpoints at the same time, including designing a new logo.
The design strategy was to showcase the business as friendly, modern and gentle, whilst staying true to the brand values that they had built over 19 years. In discussions with the client the name was updated from TCB Dental Labs, which was a little sterile and vague, to TCB Dentures, which is friendlier and more specific to their service offering.
Three logo designs were developed and mockups showing how the logos would be used across the brand were presented to the client. The final brand that was selected had a soft, relaxing colour palette and the logo design has subtle references to Mount Taranaki and dentistry.
The website was built using an Off-the-Shelf Web Design package and customized to the needs of the business and the new brand aesthetic. Along with the visuals, Eloquence World Design worked alongside the client to develop content for the site to improve SEO results. Visit the TCB Dentures website here
Specific design tasks included:
- Brand renaming
- Logo design
- Website design (responsive WordPress site)
- Business cards
- Appointment cards
- Information sheets
- Newspaper/magazine advertisements
- DL rack cards
- Building signage for interior and exterior
Within weeks of the new website launching TCB Dentures went from having no web presence at all to being ranked second on Google for their key search phrase. Their new print advertisements have been successful in bringing in new business and existing customers have loved the new look and feel of the business.
“After 19 years in business we decided that it was time to improve and modernise our image. Jen from Eloquence World Design was great to work with, she is very intuitive and was able to understand our philosophy and translate that into a total rebranding, from stationery to signage, promotional material to website. This has been an extremely successful and enjoyable process. We have seen increased consumer confidence and sales. We are thrilled with the results and highly recommend Eloquence World Design to any potential clients.”
- Tom & Amanda, Owners, TCB Dentures