TCB Dentures

tcb-dentures-logo-designDesign Brief


TCB Dental Lab are one of the most successful denture clinics in New Zealand. After 19 years in business, the owners, Tom and Amanda, decided it was time to modernize their business’ image and start building an online presence.

Initially they contacted Eloquence World Design to design a website which would be easy to update, allow their patients to book appointments online and be optimized for all devices, including mobile and tablets. After a few discussions with the client it was decided to refresh all marketing and brand touchpoints at the same time, including designing a new logo.

Design strategy


The design strategy was to showcase the business as friendly, modern and gentle, whilst staying true to the brand values that they had built over 19 years. In discussions with the client the name was updated from TCB Dental Labs, which was a little sterile and vague, to TCB Dentures, which is friendlier and more specific to their service offering.

Three logo designs were developed and mockups showing how the logos would be used across the brand were presented to the client. The final brand that was selected had a soft, relaxing colour palette and the logo design has subtle references to Mount Taranaki and dentistry.

The website was built using an Off-the-Shelf Web Design package and customized to the needs of the business and the new brand aesthetic. Along with the visuals, Eloquence World Design worked alongside the client to develop content for the site to improve SEO results. Visit the TCB Dentures website here





Specific design tasks included:


  • Brand renaming
  • Logo design
  • Website design (responsive WordPress site)
  • Business cards
  • Letterheads
  • Appointment cards
  • Information sheets
  • Newspaper/magazine advertisements
  • DL rack cards
  • Building signage for interior and exterior

The Outcome


Within weeks of the new website launching TCB Dentures went from having no web presence at all to being ranked second on Google for their key search phrase. Their new print advertisements have been successful in bringing in new business and existing customers have loved the new look and feel of the business.

“After 19 years in business we decided that it was time to improve and modernise our image. Jen from Eloquence World Design was great to work with, she is very intuitive and was able to understand our philosophy and translate that into a total rebranding, from stationery to signage, promotional material to website. This has been an extremely successful and enjoyable process. We have seen increased consumer confidence and sales. We are thrilled with the results and highly recommend Eloquence World Design to any potential clients.”

- Tom & Amanda, Owners, TCB Dentures

View this project on Behance

Helen Forster Bridal

Helen Forster A4 Logo

Design Brief

Helen Forster has been touted as the ‘Empress of Wedding Gowns.” After operating  in Wellington for almost 5 years Helen decided she needed to relaunch her brand in order to really make her mark in the world of wedding fashionistas. The overall task at hand —  to bring a fresh sense of professionalism to her blossoming business.

The challenge included developing a new logo and brand identity design, bridal boutique signage and styling, business card designs, and custom invitations for a fabulous launch party!

The Strategy

When I met with Helen to discuss her business it was clear Helen had a passion for intricate details, luxurious fabrics and classic aesthetics. After chatting over a glass of bubbly we thought it would be fitting to centre the new logo design around a lace-style motif that would show her brand to be timeless, feminine and glamorous; and evoke a feeling of ‘couture’ in her brides.

The colour palette and print materials used in the brand design are soft in appearance and very tactile to create a sense of romance. The fine, filigree-style, embellishment of the logo compliments the traditional typefaces used in the wordmark while adding a sense of luxury to the brand.


The Outcome

The end result is a deliciously romantic and ultra-feminine brand. Helen’s relaunch included a change of premises to a beautiful new inner-city studio on Level 2 of the Mibar building, 85 Victoria Street. As well as the unveiling of her new logo, branding and signage; complete with a spectacular launch party to celebrate!

She officially revealed her new logo at The Wellington Wedding Show and won ‘Best Fashion Stand’ for her efforts (as voted by the public). Johanna Osborne, writer of The Wellington Wedding Show blog says Helen Forster’s new boutique is ”just totally awesome… and most certainly evokes the romance and excitement so fondly associated with weddings. I felt like a little girl in a dress up boutique, there’s just nothing better.”

“I love love LOVE the logo and brand design. It is everything I wanted but couldn’t quite explain. It looks so clean yet elegant and expensive. So perfect for my brand going forward. Thank you so so much for all your amazing help Jen. You’ve made my brand so glam, I love it!! ”

- Helen Forster

Helen Forster Business Card 2helen-forster-bridal-launchhelen-forster-launch-partyhelen-forster-cocktails

Event photos by Jess O’Brien Photographer
Helen Forster Bridal biscuits by Decorada
Vinyl window stickers and signage installed by SignPlus

View this project on Behance

Boulcott St Bistro

As one of Wellington’s oldest independent culinary establishments, Boulcott Street Bistro is an icon. Located in the charming inner-city gothic cottage of Plimmer House — once the family home of John Plimmer, Wellington’s commercial and hospitality pioneer — the landmark continues a legacy of providing warm hospitality.

The process of updating the Bistro’s menus and branding was about paying homage to their well-known and beloved past, but also offer a cleaner, more sophisticated nod to its future. It needed to be distinct, but in an understated way. Friendly but refined, approachable but elegant. It needed to look old and new at the same time.

A simple colour palette of black, white and copper was introduced to replace the dated palette of forrest green and butter yellow. Black and white was selected for economical in-house printing of the menus and wine list; and copper details were added on the business cards, gift tags and gift cards — taking direct influence from the large copper bar and saucepans in the kitchen pass.

A set of icons were developed for the menus and wine list to bring a friendly and distinct character across the brand, and break up the extensive selection.

The Plimmer house icon, now a secondary logo of sorts, was created for the 20th anniversary in 2011 and has been continued throughout the branding since.

The result

“Working with Jen from Eloquence has added a new dimension to our marketing and branding. Jen opened our eyes to a different world. Eloquence delivers on time, on budget, with a level of professionalism that makes working with Jen an absolute pleasure”

- John Lawrence, Owner, Boulcott Street Bistro

Boulcott-logo-&-fonts01_Rex at Server03_BarBoulcott-oyster-hoursBoulcott-voucherBoulcott-giftBoulcott-menuBoulcott-business-cards