The Design Brief
Bryony Williams is one of New Zealand’s most promising emerging sopranos. Currently studying at the Royal Northern College of Music in Manchester, she contacted Eloquence to help launch her opera career by designing her a new website.
Bryony’s opulent sense of style and the lavish design of international opera houses became the inspiration for the design. We then set out to create a simple but rich colour palette to give Bryony’s brand identity an understated classical elegance.
After establishing Bryony’s goals we decided it was necessary to do a professional photoshoot to provide her with a range of images she could use not only for the site but for future marketing. Brett Stanley, a Wellington photographer (now based in LA) was contacted to come onboard for the shoot. His dramatic style was perfect for the ornate, theatre-inspired look we wanted to achieve.
Bryony’s sophisticated website establishes her as professional opera singer. The site has created a platform for her to showcase her many successes and push forward her career. Her new brand puts her theatrical personality front-and-centre while the opulent design displays her passion for the heritage and artistry of opera. A young emerging artist, Bryony continues to build on her successes by winning international awards, regularly performing in the UK and she is receiving growing media attention.
“From the very beginning Jen dedicated 100% of her time and energy to create a website for me that far exceeded my expectations. She was present in every aspect of the process, including the dress fitting and location photo shoot, and kept me completely involved and informed. Jen’s knowledge and visionary talent resulted in a professional website that couples functionality with artistic flair. I wholeheartedly recommend her to anyone who wants a website that stands out from the rest.”
- Bryony Williams