The Web Design Brief

Taylor Preston are a modern meat export processing plant in Wellington, New Zealand. Synonomous with quality meats and excellent customer service they required a new responsive website to advertise their products and services, and provide regular updates to their customers.

The Strategy

After planning and consultation with Taylor Preston it was clear we needed a site that could grow with the company and be easily updated. For this reason a clean website design was selected. The design is highlighted with Taylor Preston’s brand colours and bright New Zealand photography.

A number of different photoshoots were overseen and organised by Eloquence World Design at various location throughout the North Island and at Taylor Preston’s processing plant. The photos were taken by Brett Stanley Photography, providing Taylor Preston with a library of images they could use not only within the site but also future advertising and marketing promotions.

The website was coded with the help of the team at Plastic Studio using Silverstripe as the framework.

View the full Taylor Preston website design

About Page

Farmers Page

Contact Page

World Clock App

View this web design project on Behance

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Design Brief

TCB Dental Lab are one of the most successful denture clinics in New Zealand. After 19 years in business, the owners, Tom and Amanda, decided it was time to modernize their business’ image and start building an online presence.

Initially they contacted Eloquence World Design to design a website which would be easy to update, allow their patients to book appointments online and be optimized for all devices, including mobile and tablets. After a few discussions with the client it was decided to refresh all marketing and brand touchpoints at the same time, including designing a new logo.

Design strategy

The design strategy was to showcase the business as friendly, modern and gentle, whilst staying true to the brand values that they had built over 19 years. In discussions with the client the name was updated from TCB Dental Labs, which was a little sterile and vague, to TCB Dentures, which is friendlier and more specific to their service offering.

Three logo designs were developed and mockups showing how the logos would be used across the brand were presented to the client. The final brand that was selected had a soft, relaxing colour palette and the logo design has subtle references to Mount Taranaki and dentistry.

The website was built using an Off-the-Shelf Web Design package and customized to the needs of the business and the new brand aesthetic. Along with the visuals, Eloquence World Design worked alongside the client to develop content for the site to improve SEO results. Visit the TCB Dentures website here

Specific design tasks included:

• Brand renaming
• Logo design
• Website design (responsive WordPress site)
• Business cards
• Letterheads
• Appointment cards
• Information sheets
• Newspaper/magazine advertisements
• DL rack cards
• Building signage for interior and exterior

The Outcome

Within weeks of the new website launching TCB Dentures went from having no web presence at all to being ranked second on Google for their key search phrase. Their new print advertisements have been successful in bringing in new business and existing customers have loved the new look and feel of the business.

“After 19 years in business we decided that it was time to improve and modernise our image. Jen from Eloquence World Design was great to work with, she is very intuitive and was able to understand our philosophy and translate that into a total rebranding, from stationery to signage, promotional material to website. This has been an extremely successful and enjoyable process. We have seen increased consumer confidence and sales. We are thrilled with the results and highly recommend Eloquence World Design to any potential clients.”

- Tom & Amanda, Owners, TCB Dentures

View this project on Behance

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The Design Brief

Bryony Williams is one of New Zealand’s most promising emerging sopranos. Currently studying at the Royal Northern College of Music in Manchester, she contacted Eloquence to help launch her opera career by designing her a new website.

The Strategy

Bryony’s opulent sense of style and the lavish design of international opera houses became the inspiration for the design. We then set out to create a simple but rich colour palette to give Bryony’s brand identity an understated classical elegance.

After establishing Bryony’s goals we decided it was necessary to do a professional photoshoot to provide her with a range of images she could use not only for the site but for future marketing. Brett Stanley, a Wellington photographer (now based in LA) was contacted to come onboard for the shoot. His dramatic style was perfect for the ornate, theatre-inspired look we wanted to achieve.

The Outcome

Bryony’s sophisticated website establishes her as professional opera singer. The site has created a platform for her to showcase her many successes and push forward her career. Her new brand puts her theatrical personality front-and-centre while the opulent design displays her passion for the heritage and artistry of opera. A young emerging artist, Bryony continues to build on her successes by winning international awards, regularly performing in the UK and she is receiving growing media attention.

“From the very beginning Jen dedicated 100% of her time and energy to create a website for me that far exceeded my expectations. She was present in every aspect of the process, including the dress fitting and location photo shoot, and kept me completely involved and informed. Jen’s knowledge and visionary talent resulted in a professional website that couples functionality with artistic flair. I wholeheartedly recommend her to anyone who wants a website that stands out from the rest.”

- Bryony Williams

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