The Web Design Brief

Taylor Preston are a modern meat export processing plant in Wellington, New Zealand. Synonomous with quality meats and excellent customer service they required a new responsive website to advertise their products and services, and provide regular updates to their customers.

The Strategy

After planning and consultation with Taylor Preston it was clear we needed a site that could grow with the company and be easily updated. For this reason a clean website design was selected. The design is highlighted with Taylor Preston’s brand colours and bright New Zealand photography.

A number of different photoshoots were overseen and organised by Eloquence World Design at various location throughout the North Island and at Taylor Preston’s processing plant. The photos were taken by Brett Stanley Photography, providing Taylor Preston with a library of images they could use not only within the site but also future advertising and marketing promotions.

The website was coded with the help of the team at Plastic Studio using Silverstripe as the framework.

View the full Taylor Preston website design

About Page

Farmers Page

Contact Page

World Clock App

View this web design project on Behance

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Design Brief

TCB Dental Lab are one of the most successful denture clinics in New Zealand. After 19 years in business, the owners, Tom and Amanda, decided it was time to modernize their business’ image and start building an online presence.

Initially they contacted Eloquence World Design to design a website which would be easy to update, allow their patients to book appointments online and be optimized for all devices, including mobile and tablets. After a few discussions with the client it was decided to refresh all marketing and brand touchpoints at the same time, including designing a new logo.

Design strategy

The design strategy was to showcase the business as friendly, modern and gentle, whilst staying true to the brand values that they had built over 19 years. In discussions with the client the name was updated from TCB Dental Labs, which was a little sterile and vague, to TCB Dentures, which is friendlier and more specific to their service offering.

Three logo designs were developed and mockups showing how the logos would be used across the brand were presented to the client. The final brand that was selected had a soft, relaxing colour palette and the logo design has subtle references to Mount Taranaki and dentistry.

The website was built using an Off-the-Shelf Web Design package and customized to the needs of the business and the new brand aesthetic. Along with the visuals, Eloquence World Design worked alongside the client to develop content for the site to improve SEO results. Visit the TCB Dentures website here

Specific design tasks included:

• Brand renaming
• Logo design
• Website design (responsive WordPress site)
• Business cards
• Letterheads
• Appointment cards
• Information sheets
• Newspaper/magazine advertisements
• DL rack cards
• Building signage for interior and exterior

The Outcome

Within weeks of the new website launching TCB Dentures went from having no web presence at all to being ranked second on Google for their key search phrase. Their new print advertisements have been successful in bringing in new business and existing customers have loved the new look and feel of the business.

“After 19 years in business we decided that it was time to improve and modernise our image. Jen from Eloquence World Design was great to work with, she is very intuitive and was able to understand our philosophy and translate that into a total rebranding, from stationery to signage, promotional material to website. This has been an extremely successful and enjoyable process. We have seen increased consumer confidence and sales. We are thrilled with the results and highly recommend Eloquence World Design to any potential clients.”

- Tom & Amanda, Owners, TCB Dentures

View this project on Behance

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The Design Brief

Taylored Foods came to us with the challenge of designing a brand identity for their meat export company. They wanted to kick start the project with a logo, stationery suite, building signage and a brand tagline which would define them as a leader in the food exports industry.

The Strategy

Currently Taylored Foods are the only New Zealand meat exporters producing bespoke cooked products for their customers so we needed to establish them as industry leaders. The tagline “A Taste for Innovation” was developed to express an ethos of technical competency and establish Taylored Foods as pioneers in their market.

For design inspiration we looked to Swiss brands like Victorinox, Omega, and Tag Heuer all known for their precision manufacturing. The brand needed to express bespoke craftsmanship but in a modern, sophisticated way — and it needed to feel high-end. A simple custom-made monogram with a strong silver and black colour palette was decided to be the right approach. Burnt orange was introduced to add depth to the palette and allow for future brand expansion into the consumer market.

Visit the Taylored Foods website

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The Design Brief

Bryony Williams is one of New Zealand’s most promising emerging sopranos. Currently studying at the Royal Northern College of Music in Manchester, she contacted Eloquence to help launch her opera career by designing her a new website.

The Strategy

Bryony’s opulent sense of style and the lavish design of international opera houses became the inspiration for the design. We then set out to create a simple but rich colour palette to give Bryony’s brand identity an understated classical elegance.

After establishing Bryony’s goals we decided it was necessary to do a professional photoshoot to provide her with a range of images she could use not only for the site but for future marketing. Brett Stanley, a Wellington photographer (now based in LA) was contacted to come onboard for the shoot. His dramatic style was perfect for the ornate, theatre-inspired look we wanted to achieve.

The Outcome

Bryony’s sophisticated website establishes her as professional opera singer. The site has created a platform for her to showcase her many successes and push forward her career. Her new brand puts her theatrical personality front-and-centre while the opulent design displays her passion for the heritage and artistry of opera. A young emerging artist, Bryony continues to build on her successes by winning international awards, regularly performing in the UK and she is receiving growing media attention.

“From the very beginning Jen dedicated 100% of her time and energy to create a website for me that far exceeded my expectations. She was present in every aspect of the process, including the dress fitting and location photo shoot, and kept me completely involved and informed. Jen’s knowledge and visionary talent resulted in a professional website that couples functionality with artistic flair. I wholeheartedly recommend her to anyone who wants a website that stands out from the rest.”

- Bryony Williams

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I have long been a fan of Art Deco and often find inspiration in its decorative qualities. This wedding stationery set was designed for my own wedding, which took place earlier this year. The set included Save-the-Date cards, invitations, RSVP cards, a map, gift registry information, and custom-printed envelopes complete with personalized stamps. The usual metallic colours of Art deco were replaced with a peach and coral palette for a modern, summery twist. Bespoke pencils with our names and the date of the wedding printed on them were a cute save-the-date gift for guests who were invited to ‘pencil us in’

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The process of updating the Bistro’s menus and branding was about paying homage to their well-known and beloved past, but also offer a cleaner, more sophisticated nod to its future. It needed to be distinct, but in an understated way. Friendly but refined, approachable but elegant. It needed to look old and new at the same time.

A simple colour palette of black, white and copper was introduced to replace the dated palette of forrest green and butter yellow. Black and white was selected for economical in-house printing of the menus and wine list; and copper details were added on the business cards, gift tags and gift cards — taking direct influence from the large copper bar and saucepans in the kitchen pass.

A set of icons were developed for the menus and wine list to bring a friendly and distinct character across the brand, and break up the extensive selection.

The Plimmer house icon, now a secondary logo of sorts, was created for the 20th anniversary in 2011 and has been continued throughout the branding since.

The result

“Working with Jen from Eloquence has added a new dimension to our marketing and branding. Jen opened our eyes to a different world. Eloquence delivers on time, on budget, with a level of professionalism that makes working with Jen an absolute pleasure”

- John Lawrence, Owner, Boulcott Street Bistro

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