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You may have heard of fast and slow food but have you heard of fast and slow marketing?
In business you are often faced with the pressure to get fast results from various marketing pursuits. You want to do things that will make new sales quickly, often within the space of mere days or just a few weeks.
This is known as 'fast' marketing. This type of marketing often has deadline dates, or an incentive that encourages your audience to do something right now or in the immediate future.
How reputation is earned in the digital age is a constant question for marketers and business owners.
A 2011 report by the Australian Centre for Retail Studies showed ratings and reviews to be the second most important influencer for online shopping (after free shipping
incentives), and 65% of consumers said they'd be more likely to make a purchase if it had product ratings and reviews.
I need a logo” is a common request from entrepreneurs eager to start-up their next venture but what they should really be saying is “I need a brand design.”
Designing a logo is just the tip of the iceberg. It serves as the first recognition point for your business and is a tool used to quickly communicate and represent your brand to your audience.
A brand takes everything into account, it is every interaction that identifies and differentiates your business from your competitors.