Marketing & Design

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6 common mistakes of small business websites

As a small business your website is arguably the most crucial element of your marketing. Simple mistakes in a website's design can turn away valuable new customers.

While it’s important to make your website easy to find online, you also want to ensure you’re meeting your audiences needs and giving them

the information they want once they arrive. A website can be very expensive to build upfront, so it needs to work.

Here are 6 of the most common problems I’ve found with small business websites along with some practical tips for addressing them.

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Increase sales by focusing on the female-factor

It’s a well known fact that women are the purchasers or key influencers of 85% of all consumer purchases. Even in traditionally ‘male’ product categories like electronics and cars women are responsible for over 65% of all purchase decisions.

However, 91% of women say advertisers don’t understand them. Indicating that many businesses are missing out on crucial sales by not focusing on women more strongly in their designs, communications and sales strategies.

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How To Create The Perfect Brochure Design

Often a brochure is the first impression a customer has of your business. When designed well a brochure can make a huge impact on your sales. When designed badly they can push potential customers into the arms of your competitors.

Brochures come in all shapes and sizes and are perfect for easily and conveniently communicating a lot of information to your customers in a very quick and cost effective way.

For this reason brochures remain one of the most popular and effective methods of advertising products and services to customers.

If you're looking to create a professional marketing brochure for your business, here are five tips that will help you design a brochure that makes a big impression.

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What’s in a domain name?

Choosing the perfect domain name for your website requires a combination of strategy, imagination, research and linguistics; and with over a billion websites online it's becoming harder and harder to get the domain you want.

For start-ups, checking the availability of web domains is playing an increasingly significant role in the entire naming process of a business.

Before selecting any web domain ask yourself these 5 questions: Is it short? Is it catchy? Is it easy to spell? Is it original? Who are you trying to attract? If the answer to the first 4 questions is 'no' you may want to rethink your strategy...

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Four ideas for getting started on Pinterest

Don’t know what Pinterest is? You should.

In just 3 years Pinterest has become the 3rd largest social networking website in the world. In July 2012 Pinterset recorded more than 23m unique visitors and 1.7bn page views worldwide, and it seems Pinterest has the ability to turn those visits into sales, making it a retailers’ best new marketing tool.

At its core Pinterest helps people collect and organize the things they love. Users 'pin' images of products, clothing, inspiring ideas, recipes, instructions and more onto their account pages known as "boards".

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