Often a brochure is the first impression a customer has of your business. When designed well a brochure can make a huge impact on your sales. When designed badly they can push potential customers into the arms of your competitors.
If you’re looking to create a professional marketing brochure for your business, here are five tips that will help you create a brochure with a big impact.
1. Get your content right
Copywriting is one of the most essential elements of any effective marketing campaign. Brochures typically offer a larger canvas on which to pitch your case to prospective customers but selecting the right words that get people to take some form of action can be tricky. One of the biggest mistakes you can make is to focus on information instead of persuasion. Brochure copy should begin with your customer not your product. Sell benefits, not features and show them how your product or service makes their life better, easier, or more profitable.
2. Keep it simple
Don’t try to oversell. Keep your content clear and concise. You don’t want to overwhelm your customers with information overload that leaves them unsure of the action they should take. When planning your brochure design work out a simple and clear structure and stick to it! It’s absolutely vital to plan what you want your brochure to do. Is it too inform people of a new service? To increase brand awareness? To showcase your products? Write down your objective and make sure you don’t get sidetracked into including information that isn’t relevant to that goal. Always include a call to action which tells your customers what you want them to do and how they can do it.
3. Be true to your brand
Spielplan Oper Graz 2013/14 season brochure design
As well as the words you use, the look and feel of your brochure needs to promote your company image and communicate who you are. Whether you’re a slick, cloud-based tech venture or an eco-friendly range of skincare products, the images, colours and typefaces you use need to be on brand and consistent with your other marketing collateral. If all of your print and web communications look like a family, you’re well on your way to making a cohesive brand which people can get excited about.
4. Use a clean design
Brochure design for Mareiner Holz, leading wood processor in Central Europe
All companies are different and have different design aesthetics, but whether your businesses brand-style is crisp and white or bold and colourful your brochure design still needs to look fresh and be easy to read. Use empty space to it’s best, make sure headings are clear and images are relevant and pull out key features to make a big statement. Just because you have a lot of content doesn’t mean everything is of equal importance. Pick out your brochure’s key items and show them at their best.
5. Use pictures
The Norwegian Opticians’ Association brochure design
Using pictures is a great way to add visual interest to your brochure design. No one wants to read a textbook! Inspire your customers with enticing photographs or illustrations and use them to draw attention to particular areas of text you want your customers to focus on. For example if using a photograph of a person you can have them looking in the direction of the text and your readers will look there too.
If you’re wanting to design a professional marketing brochure for your business we can help.